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Port 2 Port Maritime Security Appoint LSS Interactive

Leading Maritime Security company, Port 2 Port have appointed LSS Interactive as its Digital Agency.

LSS has been tasked with handling all of the company’s online activities (including hosting), branding and email marketing. The agency will work closely with the company to strengthen its position as the leading maritime security company and will undertake a comprehensive review to ensure the best solution is provided.

Port 2 Port deals with sea port security across the globe as well as the protection of vessels and cargo freight in international waters.

The project will commence straight away with phase one of the new website expected to be completed within the coming months.

Google +1 – Has The Penny Finally Dropped?

Google is undoubtedly an online supergiant; worth a staggering $190bn according to recent reports. The power it holds in the world today is unprecedented – the verb ‘google’ is now included in the Oxford English Dictionary and the term ‘google it’ is a standard part of everyday language. Since its founding in 1998 Google has continued to grow and expand out from its humble search engine roots and makes its presence felt across a variety of online platforms such as mobile technology, news services and web browsing with the launch of the successful Google Chrome. However according to recent financial reports 95% of Google’s profit still comes from their search engine facility and advertising, with its other ventures contributing only 5%. Despite its attempts to shake off its ‘One-Trick pony’ tag, Google is still highly dependant on its search engine and advertising revenue; remove that and what is Google?

Perhaps the largest problem that Google faces is gaining access to the lucrative market that is social networking. It is a market controlled by heavy-weights such as Facebook and Twitter and Google’s past attempts to launch its own platform have failed. In 2004, the company launched Orkut, a social media platform that has over 100 million active users, primarily in countries such as Brazil and India and therefore failing to achieve large scale success. 2010′s Buzz platform did little to entice users away from sites such as Facebook which remains the most popular in social networking. The reality is Buzz brought nothing fresh to the table and the concept was simply uninspiring in an already saturated market. It has been said that Google simply ‘does not get’ social media.

So where now for Google? Enter +1 – Google’s latest social networking platform that may finally see Google establish itself alongside Facebook and Twitter. The +1 concept taps in to the ‘Like’ facility already established by Facebook but unlike Buzz it strives to establish its own identity. Google +1 allows users to recommend websites and online blogs to their friends through the +1 button and it really has potential. Some critics may call into question its similarities to the already popular element used by rival Facebook but what +1 offers is a new element to its search engine facility. It takes an idea but does something different with it and for this Google cannot be criticised. Google’s power (95% of it) lies primarily as a search engine and by integrating this latest social networking platform into the companies most profitable area it has made a very good call; it looks like the penny may have finally dropped.

 

New Client Win: Victor & Clark

Victor & Clark, London’s quintessentially British luxury goods and bespoke stationery specialist have tasked LSS Interactive to create a new E-Commerce solution that showcases their latest collections with a clean and simple layout.

Working closely with the creative team at Victor & Clark, LSS are to develop the online styling to represent the heritage and quality of the products the company specialises in. The new E-Commerce site will be built on the Magento Enterprise platform with many site features including rich filtering and faceted navigation to guide customers.

The new website is expected to launch later this summer. For more information on LSS Interactive’s range of services, please contact us.

Magento Ecommerce

Many client’s ask us for our advice on the best Ecommerce solution for them. Obviously this is such an ambiguous question with hundreds of possible answers. However we believe that any organisation, whether they be a small scale enterprise offering a small selection of items for sale right the way through to large scale enterprises can benefit from using the Magento Platform.

Our design process combined with the flexibility of Magento allows us to make engaging and rewarding experiences for customers without compromising on back-end functionality that many systems just do not offer. The Magento system reduces the amount of design templates required for an ecommerce build and enables a more rapid design and development process and ensures consistency throughout the website.

The main areas where we believe Magento can help you to increase your profitability are:

- Access to functionality based on industry standard open source software.
- An excellent user experience.
- Access to a team of Magento specialists that understand and can help you optimise your digital environment.
- Ability to deploy products in a matter of minutes with a back-end system that requires little training.

Magento Architecture

The Magneto platform is an open-source, free to use Ecommerce platform with lots of different ways in which  can contribute

to your profitability. To the right is the LSS Interactive architecture of a Magento Project built by our specialist team. As you can see the base Magento core application is installed and configured to your projects needs and requirements. Following this custom features can be installed and built to support the project. Along with this a tailor-made template along with all relevant styles are created and implemented into the system. We also have a range of our own extensions which can be added to the system if need be.

All of this then relies on performance, and we believe it is an essential component of your Ecommerce site. The importance of speed can be easily verified by research conducted by Amazon and Google. Greg Linden during his time at Amazon presented findings that 1second of latency costs Amazon 1% in sales. This leaves us with one simple conclusion: A faster website equals more sales.

We have spent over a year testing and optimising our hosting to make sure that speed and performance is not an issue for our customers. We choose the very best quality hosting, which is provided by our hosting partners.

The possibilities are endless with the Magento platform. Key features of the platform include:

- Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
- Multi-Lingual Sites
- Fully 100% customizable design using templates
- One-Click Upgrades
- Content Management System for Informational Pages
- Flexible pricing rules with ability to restrict to stores, customer groups, time period, products, and categories.
- Multi-Tier Pricing for quantity discounts
- URL Rewrites
- Up-sells in Shopping Cart
- Send Wishlist to a Friend by Email or RSS
- Polls
- Newsletter Management
- 100% Search Engine Friendly
- Meta-information for products and categories
- One-Page Checkout
- SSL security support for orders on both front-end and back-end
- Checkout without account/Guest Checkout
- Shipping to multiple addresses in one order
- Table rates for weight and destination
- Configurable to authorize and charge, or authorize only and charge on creation of invoices
- Integrated with multiple PayPal gateways
- Accept Purchase Orders
- SagePay Integration
- View, edit, create and fulfill orders from admin panel.
- Create one or multiple invoices, shipments and credit memos per order to allow for split fulfilment
- Print invoices and packing slips
- Email Notifications of Orders
- Forgot Password Email from front-end and administration panel
- Customizable Order Emails
- Create and Edit Orders from the Admin Panel
- Order status and history
- Downloadable Products
- Address Book with unlimited addresses
- Account Dashboard for overview
- Inventory Management with Backordered items, Minimum and Maximum quantities
- Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
- Virtual Products
- Downloadable/Digital Products
- Approve, Edit and Delete Product Reviews
- Integrated with Google Analytics

These are just some of the great features that make Magento such a great plaform to base an Ecommerce project on. It’s for these reasons, that Magento is our Ecommerce standard platform and all Ecommerce projects we undertake are built upon this plaform.

The platform is especially useful for small businesses who are looking for an all-in-one package to complement their other in-house systems and without the need to integrate expensive applications that sit outside the Ecommerce site to perform specific tasks.

To find out more information on our E-Commerce service, please contact us.

New Updated Release of Raffles Coffee House Website

Having been working with Raffles Coffee House for over 3 years now, Raffles tasked us to create a new updated version of their site.

The new site boasts a whole new design, eye-catching graphics, as well as an Online Survey section where ratings and comments from customers can be tracked in-house by the Raffles Team.

The new site can be found at: http://www.rafflescoffeehouse.com.