The Jaguar Cars Maths Challenge has been running for numerous years now, with LSS working with them in the past. The popular schools challenge focuses on providing a fun yet innovative teaching platform to engage students of all ages in mathematics. The project brief was to develop a new digital online presence to ensure clear and consistent brand communication throughout the country to all of its target audience. As well as brand building, the aim of the website was to drive enquiries and sales of their popular challenge, and provide a place to add information on race reports and news items.

 

Our strategy centred on delivering value to the users of the site, focusing on the design to create a vital positive first impression, and on the content to build brand awareness and encourage visitors to keep returning month after month. A key component of the global strategy is the Content Management Platform, powering the site and ensuring a centralised management process, giving the Challenge Team control over how the sites content is featured. Increased interactivity of the site also ensures the user experience is fun and interesting, and Training Course information and downloads for classroom studies can easily be found and viewed.

 

The design brings the Jaguar Cars Maths Challenge brand to life, moving the challenge forwards online and engaging the brand's wide audience – teachers, partners, students and parents. We have delivered a website that never fails to impress - it has successfully captured all that is special about The Challenge - and all the staff, including us at the agency, are very proud of the project, and how it has strengthened the position of The Challenge at the very top of its game.

 

Visit the site: http://www.mathschallenge.co.uk